Dedicated to raising awareness about socially responsible business practices, HEC Paris is proud to host its 7th Annual Social and Sustainable Business Conference “The Challenge: Change, Measure, Sustain” on 28-29 May 2010. This event will bring together key corporate, not-for-profit and government decision makers, forefront philanthropists and the next generation of leaders from the international business school community. Over the course of two full days, panelists and speakers from diverse backgrounds and a multitude of nationalities will exchange ideas, experiences and insights on topics such as social entrepreneurship, media’s role in sustainability, and the need for a new economic model, among others.